Social media is reporting a new normal in society’s view of money and success. The greed of the dotcom era seems to have been replaced by a new set of priorities which favor trust and authenticity.
If this is true and we are having a cultural shift in values, are your marketing messages compatible? Or, like most firms, does your value proposition boast profits and growth for customers who buy your offering?
Let it known that this author embraces profits and growth, but if there is truly a cultural shift at play there may be no choice but to adapt. Otherwise, your offering will look out of date. Worse yet, you could be sending a message that is rejected.
John Bradley Jackson
The BirdDog Group
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