Archive for March, 2010

Social Media Expectations Thursday, March 18th, 2010

How valuable is social media to Entrepreneurs? There is considerable debate about the answer to this question.

A recent Wall Street Journal article provides a critical view about social media as a sales tool —- and this is exactly the problem.  Describing social media as a sales tool is like saying that advertising sells products.

Advertising builds awareness for an offering. Advertising does not sell the products.  In a similar way, social media does not sell products. Social media nurtures relationships.

Let’s reset the expectations for social media.

John Bradley Jackson
Top Dog

The BirdDog Group
© Copyright 2010
All rights reserved.
http://online.wsj.com/article/SB20001424052748703909804575123691040422082.html

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The Ides of March Monday, March 15th, 2010

The Ides of March was a festive day dedicated to the god Mars and a military parade was usually held. In modern times, the term Ides of March is best known as the date that Julius Caesar was killed in 709 AUC or 44 B.C. Julius Caesar was stabbed to death in the Roman Senate led by Marcus Junius Brutus, Gaius Cassius Longinus and 60 other co-conspirators.  (Wikipedia).

For us in the 21st century, the Ides of March is a rally cry to get on with it, despite the dreary economy that continues to linger. From my point of view, our economic recovery is hinged on making things happen now, rather than waiting for an email with a notice about how things rebounded last quarter.

Entrepreneurship is all about making things better, whether you work in a start up or a large organization. If you reduce entrepreneurship to one attribute or trait it, is creativity. Consider creativity as applied imaginatinon —- a bright idea that was acted upon.

So, let’s get on with it.

John Bradley Jackson
Top Dog

The BirdDog Group
© Copyright 2010
All rights reserved.

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How Entrepreneurial is Orange County? Wednesday, March 10th, 2010

Entrepreneurship in certainly well represented in Orange County. Irvine is especially famous for being a hotspot of entrepreneurial activities, especially in the biotech and software industries.

However, where does Orange County stand on the entrepreneurship dimension compared to other regions of the country known for their entrepreneurial activities?  This question is important since it can point to ways of strengthening entrepreneurship in OC. Curiously, no one can readily answer this question, or so it seems.

The CSUF Center for Entrepreneurship aspires to answer that question. Please click on the link and fill out our survey.

http://ocentrepreneurship.com/2010/03/ocentrepreneurship-survey/

John Bradley Jackson
Top Dog

The BirdDog Group
© Copyright 2010
All rights reserved.

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