The BirdDog Perspective

As many of you know, I advocate blogging for businesses whether they are big or small. The evidence is simply overwhelming that blogs position the author as an expert about the readers’ interests, needs, or problems. It just makes too much sense.

If the blog is sub-domain to the main website, the new and original blog content also organically updates the site for the search engines. Rank will increase and your site will be found. When you are found your message gets heard and you have the chance to create conversions: buy now,  contact us, etc.

Yet, many folks struggle with finding topics to write about. The attached article offers a list of creative ideas about to uncover blog topics. Check it out.

http://www.entrepreneur.com/article/223023?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

John Bradley Jackson

Top Dog

The BirdDog Group

I get asked this a lot.

A community manager manages a specific community and/or platform for an organization. He or she may wear many hats including brand champion and engagement specialist for that community. The community manager may be tasked to create and manage content. In a nutshell, a community manager uses online networks to be the voice of the company to the community and the voice of the community to the company.

Generally,  a very digital-savvy employee, her or she is responsible for all communications, PR, social media, events, and out bound messages.

This role can be in-house or outsourced but the job requires someone who is intimate with the brand and has the authority to make decisions.

John Bradley Jackson

Top Dog

The BirdDog Group

“The faintest writing is stronger than the strongest memory.” – Chinese proverb

Why do I Blog? I get asked this question a lot. Yes, it takes a lot of time and brain cells, both of which I have a very limited supply. To blog regularly requires tons of research, fact checking, writing, and editing. It is hard work.

I don’t blog for the money since my blog is free. I don’t measure my success by the number of visitors to my site, yet I have many. The answer is that I blog to help people. And I suppose that sounds a little high-minded. But, of all the things that I do, including teaching at a university, running my own company, consulting with entrepreneurs, writing books, and speaking at conferences, blogging has the biggest impact of all.

Blogging is my way to share with others who know me and with others who I will never speak with or meet. Some like to call this “thought leadership”, which is a very uppity term. For me, it is the best way to communicate clearly with my target audience with my audience being people who want to learn more about marketing, sales, and negotiation.

Because I blog, I have been invited to speak at conferences, quoted in the national press, and have been interviewed on MSNBC. My motivation is not fame, rather it is the desire to teach and help others. Certainly a by-product of my success as a blogger includes book sales, paid speaking engagements, and consulting. This helps me pay the bills, which is important with two kids in college.

Seemingly every day my phone rings, or I get e-mails from people who I have never met before. They read my blog and want to share an idea or ask a question. That interchange is a thrill to me and is its own reward. This is why I blog.

John Bradley Jackson
Top Dog

The BirdDog Group
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