The BirdDog Perspective » Public Relations http://thebirddoggroup.com/blog Sat, 29 Oct 2011 14:54:15 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 John Bradley Jackson Interview http://thebirddoggroup.com/blog/john-bradley-jackson-interview http://thebirddoggroup.com/blog/john-bradley-jackson-interview#comments Wed, 19 May 2010 05:21:11 +0000 admin http://thebirddoggroup.com/blog/?p=101 Recently I was interviewed by Ashley Wirthlin from the Public Relations Blogger. We talked about marketing and PR in the new normal of 2010 and how things have changed.

Here is a snippet and a link to the blog.

“Niche marketing is about choosing a market that is overlooked or under-served… A marketplace that is served by the big companies, by mass marketers, typically will look over opportunities simply because they’re too small.”

John Bradley Jackson Interview – May 2010

John Bradley Jackson
Top Dog

The BirdDog Group
© Copyright 2010
All rights reserved.

]]> http://thebirddoggroup.com/blog/john-bradley-jackson-interview/feed 0 Tell the Truth http://thebirddoggroup.com/blog/tell-the-truth http://thebirddoggroup.com/blog/tell-the-truth#comments Mon, 05 Oct 2009 17:27:06 +0000 admin http://thebirddoggroup.com/blog/?p=14 The Lakota Sioux have a saying that reads “Mitakuye Oyasin”. It means we are all related or come from the same place.  This infers that everyone deserves respect and we that we need to be truthful with each other.

Tell people the truth and you will get what you want. Exaggerate, lie, fib, or try to be something that you are not and people will see right through you and they will pass on what you are trying to sell them.

When you are wrong, admit it. Humans are tolerant and an honest man is very appreciated in our society. An example is a recall of a product problem by General Motors; when a recall announcement is made and the public learns of the defect, the consumer forgives GM for the error. What is left in the public’s mind is the image of GM trying to make things safer or better.

Unfortunately, the political spin masters and the big PR machines often head the other direction, which is ill advised in my opinion. Bill Clinton, when confronted about his indiscretions with Monica Lewinsky, repeatedly denied the claims (under oath as I recall). Later, he recanted his story and apologized. The best course of action would have been to tell the truth at the beginning and move on. Despite his lies, the nation did forgive him, more or less.

Honesty is valued highly by the customer, but the customer has learned not to trust nor believe what they are told. This particularly applies to salespeople and I believe that this distrust is warranted. Too many years of interfacing with manipulative sales reps who tell the truth only when it is expedient have soured the purchasing community.

The lesson for a business is to market your product enthusiastically, but accurately. Never take on an assignment or a commitment that you really cannot do well. This means committing to do only what is truly possible, to always tell the truth even when it means admitting a mistake or weakness, and to always follow up on your commitments.

John Bradley Jackson

The BirdDog Group

]]> http://thebirddoggroup.com/blog/tell-the-truth/feed 0