According to a recent study, 93% of online consumers receive permission-based e-mail on a daily basis 58% percent of online consumers make e-mail their first priority when they go online in the morning.
There's no doubt that social media is an important part of today's online marketing mix, but there's still a strong case to include e-mail marketing.
Use E-Mail Marketing to:
- Keep in touch with a large number of clients and prospects.
- Promote your organization as an industry authority. Share information from sources outside of your company.
- Offer special discounts or sneak peaks to e-mail subscribers.
- Drive traffic to your organization's other social media efforts: Blog, Facebook, Twitter, YouTube.
What type of E-Mail Marketing Should You Be Doing?
Most small and mid-sized businesses should have an e-mail marketing program. The challenge is that it becomes a lot like a weekend home improvement project. You've got the best intentions, but the truth is that you're doing this project for the first time, or you haven't done it very often. Beyond that, you're overwhelmed with the number of solutions and tools that are available when you stroll the isles of Home Depot. You'd like to hire an expert, but it seems like it would be too expensive.
Contact us to understand what's involved with taking the first steps to creating a first, best, or different e-mail marketing program. Hiring an expert is a lot less expensive than you may think. It's a cost-effective way to free up your time so that you can stay focused on your company's core business objectives.
Larger organizations face many of the same e-mail marketing challenges that small companies struggle with. Larger companies may have a bigger list of customers and prospects, and there are strict requirements for demonstrating return on investment (ROI), achieving specific kay performance indicators (KPIs) and ensuring that the messaging is consistent with product marketing goals.
E-Mail Campaign Reporting
Perhaps the most exciting thing about e-mail marketing, besides achieving your business goals, is the real-time reporting that you will have access to. Understand exactly how your subscribers are interacting with your campaign. Make advertising and marketing decisions based on real data. Go beyond opens and link clicks and measure your campaign-related sales, conversions and ROI.
Zoom down to the subscriber level and see a timeline of exactly how they interacted with your email. Take this a step further and view the lifetime history of that person. Which campaigns did they open, what links did they click on, how many times have they forwarded one of your emails?
Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time when it really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send. By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.